Laura M. Simonelli
60 Hussey Hill Road, Ulster Park, N.Y. 12487
Aug. 2015 – Present Content Strategist, Liaison Poughkeepsie, N.Y.
Copywriting for postcards, emails, and other projects for clients. Work with Creative Director to address messaging, approaches to copy. Assist Creative Director with pushing the implementation of better processes for the Creative Team.
Oct. 2014 – Present Marketing Intern, Encore Systems LLC. Hudson, N.Y.
Developed a campaign plan to improve relations with potential clients and advertising efforts. Generated new social media strategies and content. Expanded client database. Edited website content, and worked with in-house designer to refresh web design and content concepts. Created materials for the company to better serve current and potential clients.
Jan. 2015 – May 2015 Project Lead, Saint Rose Criminal Justice Reform Project Albany, N.Y.
Head of a team charged with marketing and proposing a new degree type for the Criminal Justice department. Lead a team of 4-5 to meet deadlines and complete objectives. Assisted my team with all client work including film and graphic design tasks. Operated as liaison between client and team to communicate updates, schedule meetings and film sessions.
Aug. 2014 – Dec. 2014 Team Member, Red Cross Campaign Albany, N.Y.
Worked closely with fellow students to compose a campaign plan for the American Red Cross. Generated print materials including brochures and posters, as well as content to generate interest from target audience for desired results.
Apr. 2009 – Aug. 2011 Graphic Designer, Mohawk Valley Center for the Arts Little Falls, N.Y.
Collaborated with supervisor to design posters, business cards, post cards and letterheads among other marketing materials.
August 2009 Graphic Designer, Little Falls Fuel Co. Little Falls, N.Y.
Designed a logo representative of the company.
Jan. 2012 – May. 2015 The College of Saint Rose, Albany, N.Y.
B.A. in Communications, Concentration in Public Relations & Advertising with Art Minor.
Degree Date: May 2015
Apr. 2009 – Aug. 2011 Herkimer County Community College, Herkimer, N.Y.
Associate Degree in Fine Arts
Degree Date: May 2011
Sept. 2012 – Sept 2013 Student Association Member, College of Saint Rose Albany, N.Y.
Served on a number of committee’s including the Public Relations, Constitution committee, and Fall C.L.A.S.S.I.C. committee. While on these committees; performed public relations and advertising work for the Student Association, made revisions to club constitutions prior to approval. Assisted in planning of the Fall leadership weekend.
Sept. 2012 – Sept 2013 Student Events Board, College of Saint Rose Albany, N.Y.
Served on the Semi-Formal Committee. Worked with other committee members to plan the annual semi-formal. Performed marketing and advertising efforts and produced materials including logo and poster design to disseminate information about the event in a creative and concise way.
- Social Media
- Google Analytics
- Microsoft Office
- Adobe Creative Suite
- Apple Pages
- Sony Vegas Video
- Media Kit Development
- Advertising Strategies
- Press Releases
- Campaign Strategies
- Evaluation Strategies
- Graphic Design
- Proficient with Apple and Windows Platforms
- Web design